American Express, others push for Small Business Saturday - Bizjournals.com (blog)

Joe and Jane Consumer have Black Friday and Cyber Monday.

Now, there is a push to add Small Business Saturday to the holiday
shopping schedule.

American Express is leading the charge to get this day more
attention. The company is even offering its cardmemembers a $25
statement credit for Small Business Saturday, which will fall on Nov.
24 this year.

Marketing Daily reports that Twitter is supporting the movement, now
in its third year, with $100 in free credits to thousands of
businesses so they can promote their brands.

American Express says it established Small Business Saturday in 2010
to “help small businesses get more exposure during one of the
biggest shopping weekends of the year.”

Other supporters have jumped on board this year to try and help give
this movement some momentum.

The U.S. Small Business Administrat

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